On March 30th, Google unveiled their new social media tool called the "+1 button." The +1 button allows Google users to express approval (or recommend) of a particular search result. The +1 service is slowly being rolled out to people with Google Profiles, but it can be turned on manually at Google Labs. According to Google, the +1 button is shorthand for "this is pretty cool" or "you should check this out."
Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find your recommendations on businesses, products, and services.In order to "+1" things, you first need a public Google profile. This helps people see who recommended that new restaurant or useful website. All "+1’s" are stored in a new tab on your Google profile. You can show your +1’s tab to the world or choose to keep them private and just use them to personally manage the ever-expanding record of things you love around the web.
However, the online buzz has expressed doubts that "+1' will gain user acceptance as it is currently structured. In other words, Facebook "fans" will probably not 'like' Google's most recent foray into the social media world. Interestingly enough, one of the more positive assessments came from "Inside Facebook," who feels that it may be an attractive alternative to the Like button.
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