Entrepreneur Fuel works with local businesses to do their online marketing for them so they are listed at the top of the major search engines. We use many tools to help our clients dominate their intended target market(s) including:
Display Advertising
• process of placing ads on third-party websites with the goal of creating branding awareness and/or
generating traffic
• examples: Banner ads, video ads, interactive ads, overlays, interstitials, etc.
E-mail Marketing
• process of collecting e-mail addresses from potential leads and marketing to them via e-mail messages
• examples: e-mail newsletters, brand building e-mails, conversion-focused e-mails, etc.
Pay-Per-Click (PPC)
• process of bidding for placement on search engines (major or niche) to earn visibility and traffic
• examples: Google Adwords, Yahoo! Search Marketing, Business.com Advertising, etc.
Online Public Relations
• process of generating media from primarily online outlets in order to earn branding and traffic
• examples: PRNewswire, PRWeb, etc.
Basic Search Engine Optimization (SEO)
• process of earning rankings in the "organic" results of the major search engines (Google, Yahoo!, Bing)
• examples: keyword research, on-page optimization, link building, etc.
Affiliate Marketing
• process of incentivizing other sites to push your product in exchange for a share of the revenue
• examples: Commission Junction, ClickBank, etc.
Social Media Marketing (SMM)
• process of leveraging social media platforms (small and large) to earn visibility and traffic
• examples: Facebook group pages, Twitter marketing, pushing content on Digg, etc.
Viral Content Campaigns
• process of generating creative content that will help spread your branding/marketing message
• examples: Linkbait production, viral videos, guerrilla marketing, etc.
Conversion Rate Optimization (CRO)
• process of improving the path from landing-to-conversion to get more leads/signups/customers
• examples: split & multivariate testing, click-through-rates, purchase-process simplification, etc.